[ESPN NBA Guru] Power-ful spokesman: LeBron gets own flavor

ArticleBot

Active Member
Est
Jul 20, 2001
Messages
2,759
Reaction score
47
Tokens
1,039
Dirty Money
5
Powerade FLAVA23 hits shelves next monthMichael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's FLAVA23 hit stores next month.James participated in the process to select his namesake flavor. This past winter, Coca-Cola chemists went to the Ritz Carlton in Cleveland and put cups of sample flavors in front of the NBA Rookie of the Year, who, like Jordan, wears the number 23....

http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1861904&CMP=OTC-DT9705204233
 

Members online

No members online now.
Top