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[ESPN NBA Guru] Power-ful spokesman: LeBron gets own flavor

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Powerade FLAVA23 hits shelves next monthMichael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's FLAVA23 hit stores next month.James participated in the process to select his namesake flavor. This past winter, Coca-Cola chemists went to the Ritz Carlton in Cleveland and put cups of sample flavors in front of the NBA Rookie of the Year, who, like Jordan, wears the number 23....

http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1861904&CMP=OTC-DT9705204233
 

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