A United States hamburger chain's raunchy advert starring hotel heiress and socialite Paris Hilton has raised temperatures among fans and family watchdog groups alike. The ad features a skimpy black swimsuit-clad Hilton soaping and washing down a Bentley limousine - and herself - while a sultry version of Cole Porter's I Love Paris plays in the background.
The spot ends with the blonde heiress biting into a Carl's Jr spicy BBQ burger, before fading into her trademark slogan 'That's Hot'.
The Los Angeles-based Parents Television Council thinks it's far too hot for network television and has denounced the ad and plans to lobby the regulatory Federal Communications Commission to have the advert pulled off the air.
So far, the only response from Carl's Jr has been a statement. "It was a mixed blessing", said Brad Haley, executive vice president of marketing for Carl's Jr, happy that the ad is attracting attention.
Fortunately for the super-wealthy Hilton, an aspiring actress, she is no stranger to controversy. To see the full ad, click here.
