Demolition
Member
This is a new Honda commercial from the UK. It is very important
that you understand: There are no computer graphics or digital
in the film. Everything you see really happened in real time,
exactly as you see it.
The film took 606 takes to film. On the first 605 takes, something,usually very minor, didn't work. They would then have to set thewhole thing up again. The crew spent weeks shooting night andday. By the time it was over, they were ready to change professions. The film cost six million dollars and
took three months to complete including a full
engineering the sequence. In addition, it's two
minutes long, so every time Honda airs the film on
British television, they're shelling out enough
dough to keep any one of us in clover for a
lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda
executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off
on it immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the
world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the
film. Everything you see in the film (aside from
the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars.
When the ad was shown to Honda executives, they
liked it and commented on how amazing computer
graphics have gotten. They fell off their chairs
when they found out it was for real.
Oh. About those funky windshield wipers. On the
new Accords, the windshield wipers have water
sensors and are designed to start doing their thing
automatically as soon as they become wet. It looks a
bit weird in the commercial.
Honda commercial
that you understand: There are no computer graphics or digital
in the film. Everything you see really happened in real time,
exactly as you see it.
The film took 606 takes to film. On the first 605 takes, something,usually very minor, didn't work. They would then have to set thewhole thing up again. The crew spent weeks shooting night andday. By the time it was over, they were ready to change professions. The film cost six million dollars and
took three months to complete including a full
engineering the sequence. In addition, it's two
minutes long, so every time Honda airs the film on
British television, they're shelling out enough
dough to keep any one of us in clover for a
lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda
executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off
on it immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the
world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the
film. Everything you see in the film (aside from
the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars.
When the ad was shown to Honda executives, they
liked it and commented on how amazing computer
graphics have gotten. They fell off their chairs
when they found out it was for real.
Oh. About those funky windshield wipers. On the
new Accords, the windshield wipers have water
sensors and are designed to start doing their thing
automatically as soon as they become wet. It looks a
bit weird in the commercial.
Honda commercial
