“Canadian Soccer Business (CSB) was incredibly disappointed to learn through social media that tonight’s game between the Canadian Men’s National Team and Panama was cancelled, but we fully support the Men’s and Women’s National Team players in a call for transparency from Canada Soccer. In January of 2019, as part of the Canada Soccer strategic plan, CSB entered into an agreement to help grow this sport in Canada at all levels, including guaranteeing sponsorship and broadcast revenue that previously did not exist, and aid in developing and launching a badly needed domestic Tier One professional league, the Canadian Premier League. We have also committed to working with Canada Soccer on the development of an equivalent women’s Tier One domestic league. We have invested tens of millions of dollars, and will continue to invest millions more, to benefit Canadian Soccer. In partnership with OneSoccer we have produced more content on Canada Soccer and their National Teams than ever before and will continue to do so. We are proud of our agreement with Canada Soccer and what it means to the Canadian soccer ecosystem. We are prepared to be fully transparent about our agreement which has included an unprecedented amount of revenue to Canada Soccer in the past 18 months in the forms of sponsorship and international media dollars. Canadian Soccer Business is committed to working to find new and exciting ways to grow the beautiful game in Canada.” Scott Mitchell Chair, Canadian Soccer Business
About Canadian Soccer Business
Canadian Soccer Business (CSB) is an agency that represents a suite of top-tier national assets that are core to the new and burgeoning soccer economy in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including its Men’s and Women’s national teams and the Canadian Championship, along with all rights associated with the Canadian Premier League – Canada’s Tier 1 domestic professional men’s soccer league that debuted coast-to-coast in April 2019.Media Contact:
Greg McIsaac Junction Communications greg@junctioncommunications.comContinue reading...